Marketing is present in all stages of business – beginning to end. It asks the question: “Where, when, and how does our customer want to communicate with our business?”
Social Impact Ireland’s short course – The Many Hats of a Marketer – takes a look at the various elements required to create a solid Digital Marketing Strategy to suit your social enterprise.
A digital marketing strategy involves setting marketing objectives based on the analysis of market information and target audiences, selecting digital marketing channels and platforms, determining channel-specific delivery tactics, and measuring the performance of the digital marketing.
During this course, work through an outline for your digital marketing strategy. We will go through the 5 stages of designing a digital marketing campaign and help you create a winning strategy.
Stage 1: SMART plan Stage 2: Define your audience Stage 3: Audit your website Stage 4: Create great content Stage 5: Measure your success
Four week course run over four consecutive Thursday mornings